http://tadayun.org/index.php/tadayun <p>Tadayun: Jurnal Hukum Ekonomi Syariah is a Sharia Economic Law Journal, with registered numbers ISSN <a href="https://issn.brin.go.id/terbit/detail/20220811300897006">2961-8436</a> (Print) and ISSN <a href="https://issn.brin.go.id/terbit/detail/1606966230">2774-4914</a> (Online), is a peer-reviewed and open access journal managed by the Sharia Economic Law Department, Faculty of Sharia, State Islamic University (UIN) Datokarama Palu. This research journal is used as a media for publication of results and can be accessed openly as an effort to disseminate research content that focus on the study of Economic Law both in terms perspective of&nbsp; Islamic law and positive law. Team Editors invite scholars, researchers, and lecturers to contribute by publishing research reports on Tadayun: Journal of Sharia Economic Law.</p> <p>Online ISSN: <a href="https://issn.brin.go.id/terbit/detail/1606966230">2774-4914&nbsp;</a> &nbsp;|&nbsp; Print ISSN: <a href="https://issn.brin.go.id/terbit/detail/20220811300897006">2961-8436</a></p> Program Studi Hukum Ekonomi Syariah, Fakultas Syariah, Universitas Islam Negeri (UIN) Datokarama Palu en-US Tadayun: Jurnal Hukum Ekonomi Syariah 2961-8436 <p>By submitting an article manuscript, the author agrees to this policy. No special document approval is required.</p> <ol> <li>The author warrants that the article is original, written by a specific author, and has not yet been published. contains no illegal statements, authorizes the co-authors to enter into these agreements, does not infringe the rights of others, is subject to copyright owned solely by the author, Written permission to quote from other sources obtained from the authors that they are free from the rights of third parties;</li> <li>The author retains the copyright and grants initial publication rights to the journal, as well as licensing the work under the Creative Commons Attribution License. This allows others to share their work, crediting the authors of the work and their initial publication in this journal;</li> <li>Authors can distribute published articles by sharing the article link or DOI in the Tadayun: Jurnal Hukum Ekonomi Syariah. Authors may use articles for any legal purpose they deem necessary without written permission from the journal, with approval for initial publication in that journal;</li> <li>The author acknowledges that All articles published open access are immediately and such access will be free to view and download by anyone.</li> </ol> http://tadayun.org/index.php/tadayun/article/view/346 <p style="text-align: justify;">This study explores the strategic approach of combining Halal certification and digital marketing to enhance market expansion for Micro, Small, and Medium Enterprises (MSMEs). This study investigates how the synergy between Halal certification and digital marketing can be a dual strategy to penetrate new markets and increase sales volume. This research uses a descriptive qualitative approach with a type of library research. The data used in this study came from books, journal articles, and reports relevant to the research topic. The findings reveal that Halal certification significantly increases consumer confidence and market access. When paired with digital marketing, MSMEs experience substantial growth in both market reach and customer base. This study contributes to the growing body of literature on MSME growth strategies, demonstrating that the integration of Halal certification and digital marketing can serve as a powerful tool for market expansion, especially in culturally and religiously diverse markets. The synergy of Halal certification and digital marketing presents a viable strategy for MSMEs looking to expand their market presence in both local and international contexts.</p> <p style="text-align: justify;"><strong><em>Abstrak</em></strong></p> <p style="text-align: justify;"><em>Penelitian ini mengeksplorasi pendekatan strategis penggabungan sertifikasi Halal dan pemasaran digital untuk meningkatkan perluasan pasar bagi Usaha Mikro, Kecil, dan Menengah (UMKM). Studi ini menyelidiki bagaimana sinergi antara sertifikasi Halal dan pemasaran digital dapat berfungsi sebagai strategi ganda untuk menembus pasar baru dan meningkatkan volume penjualan. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan jenis penelitian kepustakaan. Data yang digunakan dalam penelitian ini berasal dari buku, artikel jurnal dan laporan yang relevan dengan topik penelitian. Temuan mengungkapkan bahwa sertifikasi Halal secara signifikan meningkatkan kepercayaan konsumen dan akses pasar. Ketika dipasangkan dengan pemasaran digital, UMKM mengalami pertumbuhan substansial baik dalam jangkauan pasar maupun basis pelanggan. Studi ini berkontribusi pada semakin banyak literatur tentang strategi pertumbuhan UMKM, menunjukkan bahwa integrasi sertifikasi Halal dan pemasaran digital dapat berfungsi sebagai alat yang ampuh untuk ekspansi pasar, terutama di pasar yang beragam secara budaya dan agama. Sinergi sertifikasi Halal dan pemasaran digital menghadirkan strategi yang layak bagi UMKM yang ingin memperluas kehadiran pasar mereka baik dalam konteks lokal maupun internasional.</em></p> Novalini Jailani Rizky Andrean Khairul Anwar Muhammad Ali Gunawan Copyright (c) 2024 Novalini Jailani, Rizky Andrean, Khairul Anwar, Muhammad Ali Gunawan https://creativecommons.org/licenses/by-nc/4.0 2024-12-01 2024-12-01 5 2 163 184 10.24239/tadayun.v5i2.346